Job Description

Position summary

We are a growing beauty supply retail brand seeking a Web Designer & Web Developer to own our online presence. This role will design, build, and optimize our e-commerce website and landing pages, using AI tools to speed up content creation, testing, and personalization. The ideal candidate has at least 3 years of experience in web design/development and a strong interest or background in beauty, hair, or cosmetics.

Key responsibilities

• Design and develop responsive website pages (home, category, product, blog, and landing pages) that reflect our beauty brand and drive online sales.
• Build and maintain the site using our chosen platform (e.g., Shopify, WooCommerce, or similar), including themes, templates, and custom sections.
• Use AI tools (for example: AI copy assistants, image generators, A/B-testing or personalization tools) to create and refine layouts, visuals, and product content more efficiently.
• Optimize user experience (UX) and customer journey for both desktop and mobile: navigation, search, product discovery, checkout flow, and page speed.
• Implement and maintain basic SEO best practices (metadata, headings, internal links, image alt text, structured content).
• Collaborate with marketing to design campaign landing pages, email capture flows, and promotional banners for new product launches and sales.
• Track key metrics (traffic, conversion rate, bounce rate, cart abandonment) and propose UX or design improvements based on data.
• Ensure site security, basic QA testing, and troubleshooting of bugs, broken links, and layout issues.

Required qualifications

• 3+ years of hands-on experience in web design and front-end development for e-commerce or consumer brands.
• Strong portfolio showing e-commerce work (preferably beauty, fashion, or lifestyle) including product/category pages and landing pages.
• Proficiency in front-end technologies: HTML, CSS, and basic JavaScript; experience customizing themes on a major e-commerce platform (Shopify Liquid, WooCommerce/WordPress, or similar).
• Skilled in a modern design tool (Figma, Adobe XD, or similar) and basic graphics editing (Photoshop, Illustrator, or Canva).
• Practical experience using AI tools in your workflow (e.g., generating draft copy, resizing or enhancing images, creating variations, or running experiments/personalization).
• Strong understanding of responsive design, UX best practices, and cross-browser compatibility.
• Ability to manage projects end-to-end: from brief and wireframe to launch and iteration.

Preferred qualifications

• Experience working with beauty, hair, skincare, or cosmetics brands and understanding how beauty customers shop online.
• Familiarity with email marketing platforms and integrating signup forms, pop-ups, and automations into the site.
• Basic knowledge of analytics tools (Google Analytics, Shopify analytics, or similar) and A/B testing tools.
• Understanding of basic SEO strategy for product pages and content (keywords, on-page optimization, and blog structure).

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